I had the opportunity today to work on a logo for a friend who wanted a logo for his bowling channel on YouTube. I wanted to design a logo that matched the intensity of his bowling style, and I think I nailed it! I generated several variations of the logo from the icon styles, to text only styles.
The goal of your logo is to encourage your market to make a connection between the image that they’re seeing and your company. The faster a customer is able to recognize your logo and the products you offer, the more likely that they’ll be interested in what you’re showing them. It’s all about making a connection with your target market, and building up consumer trust.
Plus, when a logo is easily recognized, it says that the company behind it has already established a strong reputation. Consumers want to be a part of what they feel is the “next big thing” or a major player within a specific industry. Your logo is the foundation of your entire branding strategy at large — so don’t rush into your design or go with overly trendy options.
That’s where I come in at Genesis Designs. I understand the value and importance of designing your company logo. I pride myself in helping you design a logo that can stand the test of time and the changing needs of your market.
If you’re looking for a logo refreshing, or a complete new logo, contact me today! We are currently accepting new clients for 2021!